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Why is coffee on-the-go so popular & why is it such an integral part of modern society?

Grabbing a coffee in the morning is almost apart of everybody’s working morning routine, with around 2.25 billion cups of coffee being consumed every day. Most rely on it to give them that early morning boost as in modern society people are having less sleep at night with lives becoming busier, resulting in people getting less time to recover from the day. So why is coffee so popular, and how has it becoming such an integral part of our culture?

First, we begin commercially, brands like Starbucks and Costa have become almost trendy, with the cup being a symbol of fashion, almost like an extra accessory you are carrying around. This, in turn, has led to niche coffee shops popping up all over major cities, to capitalise on and become successful through peoples absorption into the branded culture, and being a part of the trend. Coffee shops have become so popular that Starbucks and Costa now have many locations with drive-thrus. This shows how much the market for coffee on-the-go has rapidly expanded in the last decade, as there is still enough demand for people to queue for a drink like fast food. 

Furthermore adding to the sense of a daily routine coffee drinking gives you, caffeine has addictive qualities on the brain which makes you come back for your morning cup. As you unintentionally make a drink a necessary part of your routine without realising you do it every day! As although it is a common joke that if you don’t have your morning coffee you will be irritable and fatigued, the scientific research shows if you are a regular drinker and have been for some time, these are some of the withdrawal symptoms you may experience if you don’t have your morning cup, which keeps us coming back. 

With everybody’s lives now on the move, so is the food and drink we consume, for example in 2017 46% of coffee consumed was done so outside of the home. As coffee does not take long to make, especially in a shop in which they prioritise speed and efficiency, as the morning routine of coffee is so convenient in modern society due to the change in lifestyle patterns, making the industry continue to grow. 

On the whole, with the coffee industry ever-growing, the morning routine of starting your day off with a cup will not be going anywhere soon. With big brands investing in the fast-paced movements of our on-the-go society, this perfectly fits the industry and will continue to grow as our lives get busier.

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Food to go & the growth on the market

In today’s modern society people are a lot busier than they were generations ago, people have less time to take part in their hobbies, spend time with their family and even eat. In many households it is rare that a family will come together every night for a family meal, where food has been long prepared and everybody indulges in conversation of how their day was. Furthermore, while at work it is also becoming less common for people to bring a pre-packed meal, as getting food from a shop near their place of work is what many people opt to do now, as it is easier and many people also believe it is quicker.

The food to go market has continued to be on an exponential rise, with financial experts estimating the sector will be worth £23.5 billion in 2022, with its current worth being £17.4 billion, which clearly shows no signs of people eating habits slowing down anytime soon. This is currently one of the most lucrative markets in the UK, and also all around the world. From a consumer standpoint it is far easier to get food on the go rather than prepare food at home, although more expensive to eat out, with the vast array of options and nicer foods so easily accessible it is clear why many people choose to get food on the go, as time is precious in today’s fast-moving society.

This modern ‘food to go society’ has made even the biggest retailers such as Tesco have to adapt to keep its market share and steady stream of income. Tesco are now prioritising the expansion of their ‘Tesco Express’ stores to suit modern day eating habits. This shows a trend of how a lot of similar retailers will look toward the future, with a priority of food made available quick, substantial, hot and easy.

Even the director of foodservice at Waitrose, Simon Burdess, openly said times are currently tough for many big franchises of food retailers as people are becoming very unconventional in the way they eat. With this trend showing no chance of slowing down companies investing in food to go will seem to prosper in 2019 and onwards, as people’s eating habits will continue to change and follow how society is also changing.

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Shopping habits and why people rarely do a weekly shop now

In today’s modern, fast moving and ever evolving world people are now looking for things quicker and more on the go than ever. Over the years the current generation of adults has become busier than the last and more concerned with using their time efficiently, often not doing things the previous generation would as it is too time consuming, such as the weekly shop.

In recent years there has been a rapid decline in the amount of people who do one shop a week for all their food needs, as according to The Guardian 66% of people go into a food store more than once a day. The sort of ‘grab and go’ attitude is what many modern adults do as it is clearly on the rise, but this doesn’t come without any downsides. The subsequent result of this style of shopping and eating can actually be more expensive without you realising, as you are less aware of the price on a day to day bases when only buying small items, which can add up over time.

Also when you are not planning for a week of eating, this can often lead to it being harder to follow a diet or eat healthy as if you are looking to buy your meals on a near daily basis, often people think short term and do not allow themselves to think long term of what food they’re consuming, as if you are shopping do the short term it is hard to sustain a healthy, balanced diet. And with many supermarkets open for around 18 hours or more a day, it has never been more convenient to pop in before, during or after work.

With people’s lives and mind-sets changing, so are the supermarkets. Many top tier supermarket brands like Tesco and Waitrose are now focusing on more convenient stores, as many big brands of food retailers are expanding to smaller 24-hour convenience stores. This is to tailor to people buying less but more often, which is starting to become more of a normal shopping pattern in today’s society, as the weekly shop may soon become a thing of the past.

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Fresh baked bread and why people love it so much.

There is simply nothing more warming and wholesome than when preparing lunch, using freshly baked bread. From the crunchy and warm outside loaf, to the soft textured inside it compliments any lunchtime food you are preparing. There is something satisfying and reassuring about buying bread that has just been made, fresh out the oven, instead of buying from a shop shelf. This is backed up by science which proves that freshly baked bread is not only higher quality but also is healthier for your heart and less fattening.

One of the most prominent and alluring factors to why people prefer freshly baked bread to many shop shelved packed bread is the distinct smell, it is so inviting as there is simply no other item in a shop that can draw you in so much, even if it is not on your shopping list! Freshly baked bread is the cornerstone of a nice family lunch, as it holds such warming and family-like connotations, as it is appropriate for any occasion.

If baked bread is made correctly it can make you feel like you are in a bakery shop in the middle of France, as baked bread will most likely taste the same wherever you are in the world, bringing you a guaranteed taste of warmth and goodness. To make bread to the highest standard you need to find the right combination between soft and crunchy to make for the perfect bite which can create the absolute perfect mix of an amazing crunch and beautifully flavoured scent.

If you are on your weekly shop or just happen to need to stock up on some bread, there is really no reason to get a loaf or baguette which has just been freshly made! It is a healthier alternative to normal bread with no added chemicals, has a wholesome taste and has an all-around hearty warmth to it, which simply cannot be beaten with mass produced bread!

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American foods: why are we so drawn to them & why do we buy so much?

As Brits we are always so drawn to American foods, from Hershey’s to Arizona iced tea but why? The American section in a shop is always full of sweets and goodies, not found on the shelf’s of shops across Britain with many different flavours and tastes that are bound to sweetly surprise somebody who has never tried an American product before. Products from across the pond quite noticeably stand out from British foods from its packaging, and shape, as in many British shops the selection is quite basic with no variety but with a shop that sells American sweets the products come in all sizes and shapes from Twinkies to Tootsie Rolls, adding more selection for customers.

twinkies for sale in Cambridge
twinkies for sale in Cambridge

Many people buy American food in bulk because they don’t often appear on British shop shelves often, also buying in bulk will actually save you money in the long term if you buy from a company that does bulk deals. In simple business terms if a product has low stock, often the demand will rise, these same principles apply to American foods being sold in Britain, as the current demand for American foods in the British market is huge as the demand is high but the stock is often low in many shops, causing shops with high stock of American goods to bring in a lot of business.

Betty Crocker Baking goods
Betty Crocker Baking goods

One thing that stops a huge influx of American food goods hitting the shelves of Britain is the cost of import and the British governments regulations. The cost of American foods in Britain is often at a premium to combat the expensive cost of import, which will lead to less customers buying these products. Furthermore, American food regulations are a lot less strict compared to Britain which means there are far more flavours of drinks and foods in the United States, which means Brits can only taste these flavours when abroad in America. For instance, in the United States the popular energy drink Monster Energy has 27 variations of flavoured drink, which is predominately more choice than there is of the same brand in the UK.

Pop tarts in american flavours
Pop tarts in american flavours

On the whole American goods can bring a new taste and flavour not available among many British foods and sweets, which in turn can lead to high demand. The American food market in the UK is rising with more exports from the US to the UK leading to a growing customer base yet it comes at a cost, with American goods being at an all-time high demand yet coming at a slight extra cost.