Is white still a fashionable colour for new cars?

2010 Range Rover Vogue SE in White Wrap
Land Rover Range Rover Vogue SE in White For weddings and self drive hire

Ever since cars went into mass production, many manufacturers order them made in white, why? The colour white allows you to see the intricate design of the bodywork; furthermore the colour adds great prestige and elegancy, so why choose any other colour?

An image of prestige and classic luxury cars being stored in dust proof covers on a duramat floor
An image of prestige and classic luxury cars being stored in dust proof covers on a duramat floor

You’ll be surprised to hear that white is no longer the most popular car colour on the roads according to the latest trade figures, with an astonishing figure of around 20% of all new cars being made in black, with white not even second, in fact for the first time since 2011, white is now the third most popular colour for a car with grey coming in at second place.

An image of a canopy with some prestige cars underneath.
An image of a canopy with some prestige cars underneath.

Often white is the preferred colour for a motorist as with many cars it comes at no extra cost, yet some brands now charge extra, this allows the other colours to sell better with not just white cars leaving the showroom. Also another possible theory is that car owners have become frustrated at keeping the gleaming white colour immaculate, as it requires the most cleaning and maintenance out of any colour, which makes a darker car more favourable.

White Range Rover Sport 2010
White range rover wedding hire self drive hire

A remarkable 8/10 of the most registered models of car last year were either in black or grey which is another reason why darker colours are taking over the market by storm, starting a trend as such for newly produced vehicles in 2018 to loo to follow. A lot of people are starting to favour a clean, polished shiny black finish which can turn a car into a spectacle, turning heads as it moves along the road with such presence. Furthermore statistically black holds a better resale value and for motorists concerned to save money when reselling in a few years; showing a darker colour is the way to go to save money in the future.

 

On the whole, it seems the nation is moving to black and grey for their most popular choice of car colour, with white slowly descending as time goes on, will we see a resurgence in darker colours? History suggests we will but only time will tell.